You’d be hard pressed to miss a military tank, flanked by a crowd of bulging biceps brandishing pickets with the slogan “we want healthier snacks”, travelling across the country earlier this year. You’d be forgiven for thinking this was an admirable effort, championing healthier snacks — on the face of it, this would seem to be the case. The reality is not quite as rosy.
At Runaway, we receive anything between 15 and 50 Cvs every month. Most of these will not get read. This is for one of two reasons, one, we simply do not have the resources to read and respond to every CV we are sent. Secondly, the vast majority of the CVs we receive are nearly identical to each other.
As you’re casually reading this, three billion other beings are searching at least one of the 12 most commonly used search engines from across the globe. Sexy stats, I know. Yet when you truly stop to consider that means on average, at least 63,000 plus human queries are served per second by a singular search engine, it is something of software excellence.
Creative & Media agencies are fast becoming an anachronism living on borrowed time. Unless major change starts to happen, classical agencies will be left as a footnote in the annals of time, along with printed press, music labels and video store rentals.
Automation is seeping seamlessly into our daily tasks, many of which now go completely unnoticed. Meeting schedules shouldn’t be any different. Take Chatbots for example, many people prefer an instant response to their request rather than having to wait for the information.
Stop. Don’t be tempted by the allure of a slick looking slider. At best, users are blind to them, at worst they annoy the user. Whatever you want to call them, “carousels”, “scrolling banners”, “offer bars” the results are always the same, less than 1% CTR which doesn’t lead to conversions or engagement.
Subscriptions for consumables and services alike have existed, surprisingly, for hundreds of years. However, it’s only in the last decade where there has been a paradigm shift in how we view subscriptions and the type of products or services related to them. Subscriptions have received a new lease of life it seems and have even completely revolutionised some industries.