You’d be hard pressed to miss a military tank, flanked by a crowd of bulging biceps brandishing pickets with the slogan “we want healthier snacks”, travelling across the country earlier this year. You’d be forgiven for thinking this was an admirable effort, championing healthier snacks — on the face of it, this would seem to be the case. The reality is not quite as rosy.
At Runaway, we receive anything between 15 and 50 Cvs every month. Most of these will not get read. This is for one of two reasons, one, we simply do not have the resources to read and respond to every CV we are sent. Secondly, the vast majority of the CVs we receive are nearly identical to each other.
With recent A.I. innovations such as Amazon Echo and Tesla’s Model S car with hands-free autopilot, engineered intelligence is imprinting itself in consumers everyday lives. Look around you. In today’s competitive business market, increasingly professionals are using or considering the use of A.I. programmed personal assistants, such as Apple’s Siri–and that’s just personal software, never mind tomorrow’s corporate demands. Inevitably we’re moving towards a hands-free workplace, and world.
Creative & Media agencies are fast becoming an anachronism living on borrowed time. Unless major change starts to happen, classical agencies will be left as a footnote in the annals of time, along with printed press, music labels and video store rentals.
Breakfast is the most important meal of the day, they say. Never skip breakfast, they say. Sure, we know it’s important – vital even – in order to get through a day of constant action, whether it’s heading out at first light for a surfing session, tapping away at a keyboard, a five mile bike ride, or prepping for that major exam – breakfast is the fuel for this.
Sugar has found its way into nearly all types of food in recent years, even where you wouldn’t suspect, such as ketchup, yoghurt, bread or ready made meals. Most people know that it deteriorates teeth, gives us high cholesterol, causes diabetes and increases heart disease – but many might not be aware of its complete lack of nutritional value or vampiric effect on the body’s own resources.