With recent A.I. innovations such as Amazon Echo and Tesla’s Model S car with hands-free autopilot, engineered intelligence is imprinting itself in consumers everyday lives. Look around you. In today’s competitive business market, increasingly professionals are using or considering the use of A.I. programmed personal assistants, such as Apple’s Siri–and that’s just personal software, never mind tomorrow’s corporate demands. Inevitably we’re moving towards a hands-free workplace, and world.
‘In the earlier half of the 21st century, masses of humanity were buried by gluttony and a consumer foodie fetish’ or at least, that’s what cultural historians will remark about our current food crazed era.
As you’re casually reading this, three billion other beings are searching at least one of the 12 most commonly used search engines from across the globe. Sexy stats, I know. Yet when you truly stop to consider that means on average, at least 63,000 plus human queries are served per second by a singular search engine, it is something of software excellence.
Creative & Media agencies are fast becoming an anachronism living on borrowed time. Unless major change starts to happen, classical agencies will be left as a footnote in the annals of time, along with printed press, music labels and video store rentals.
Automation is seeping seamlessly into our daily tasks, many of which now go completely unnoticed. Meeting schedules shouldn’t be any different. Take Chatbots for example, many people prefer an instant response to their request rather than having to wait for the information.
Stop. Don’t be tempted by the allure of a slick looking slider. At best, users are blind to them, at worst they annoy the user. Whatever you want to call them, “carousels”, “scrolling banners”, “offer bars” the results are always the same, less than 1% CTR which doesn’t lead to conversions or engagement.