Social ROI isn’t just for marketing, it can be used to track customer service, drive sales, increase operational efficiency, reduce expenditure and much more. For this episode, we’re going to focus on the principles that define an ROI for social.
Many marketers, business owners, social media managers and content creators don’t know how to correctly define ROI when it comes to social media, they have some trepidation with efficiently correlate either strategy, content, or marketing plan with the business goals.
When establishing Social ROI You need to think holistically about Organic and Paid, for instance, organic is about relationship building and affinity, as well as customer service. Paid social is about understanding user intent, driving conversations to a wider audience as well as tracking conversions and buying patterns.
Before embarking on your social ROI expedition, watch the video for the 3 principals to give you a running start